The Swedish Multinational furniture brand, IKEA opened its first ever store in India on August 09 this year. The store is spread over 4 lakh square feet in the Hyderabad’s IT hub of HiTec City.

The brand is known for its ready to assemble furniture pieces. Excited consumers, many of who had already shopped in posh U.S or Singapore stores couldn’t hold the butterflies in their stomach.

200 shoppers thronged the first day of the furnishing store as Army Gorkha rifles played “Saare Jahan Se Acha, Hindustan Humaara”. Long queues combined with shopping frenzy described the launch of the megastore.

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