China Institute held its 2019 Fashion Competition at the weekend
showcasing collections of 11 young designers working in NYC and inspired by
Chinese traditions, art and culture. The runway show was preceded by a
panel event on the topic “China Cool; How next gen designers are defining a
new culture,” participants of which were Harlan Bratcher of China’s largest
retailer, JD Fashion, Hazel Clark of Parsons, Simon Collins of
WeDesign.org, Anqi Jiang, 2018 competition finalist, and fashion writer
Mary Wang, The five were fresh from their backstage deliberations to
determine the winning designer.

What it means to be Chinese today?

Themes behind the collections presented an intriguing window into
contemporary China: Demolition, the one-child policy per family, marriage,
tai chi, water, migrant workers, and celebrity culture. These creatives are
confronting the multi-faceted identity of the ever-evolving, influential
country of their birth. They are navigating two cultures, experiencing the
fast pace of change in China through their studies in the fast-paced world
of New York fashion.

“New York Fashion Week is practically 30 percent Chinese now,” remarked
Simon Collins during the panel, yet the appeal of returning to China after
studying in the US is an increasingly popular option for young designers
who want to be part of the new China.

New Chinese market has start-ups and luxury brands

The layers of possibility for these emerging creatives provoked Mary
Wang’s comment: “Do they want to dethrone LVMH, do they want to dethrone
Zara, do they want to create something very specific to their local Chinese
sub-culture?” The message is clear: Chinese brands no longer have to
emulate typical big European names. They are establishing a fashion system
of their own. Labelhood, a platform for promoting young fashion designers
has the start-up market covered, while homegrown high-end luxury has also
exploded, so aspirations run the gamut for new designers coming through.
Emphasizing the depth of opportunity there but also the need for a nuanced
understanding of the market, Bratcher summarized China as “100 countries
with 1.4 billion people who exist in a cashless, digital culture in which
change happens by the second.”

The evening culminated with the announcement of the winner, Feiyang
Qiao, who received a 10,000 dollar check and a summer internship with
Nicole Miller. Bill Donovan, fashion illustrator and Dior’s
artist-in-residence, presented the prize. The winning collection was
inspired by Chinese weddings––formal presentations which combine elements
from the West and East into what Qiao describes as “an artificial,
meaningless requirement every couple goes through to prove their love.”

Fashion editor Jackie Mallon is also an educator and author of Silk
for the Feed Dogs, a novel set in the international fashion
industry.

photos from China Institute.

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