Along with a new car, Vijay Mallya’s Force India F1 team gets a new wardrobe this season thanks to apparel partner Farah.
The brand with the golden F will supply team members with a range of clothing to be worn while travelling to and from race and test events.
“The latest Farah designs will be issued to the team this week in preparation for the season-opening test session in Barcelona later this month.
Vijay Mallya, a man who knows a thing or two about style, welcomes the partnership.
“It’s important for our team to be stylish and comfortable while travelling around the world and we are delighted to team up with Farah.
“The designs they have chosen for our team include some classic lines that reinforce Farah’s reputation as a traditional brand with a contemporary twist.”
- Forex trading platform FXTM partners with Force India
Indeed, by associating itself with a Formula 1 team, the brand with a heritage will also be looking at the future.
“We are delighted to join Sahara Force India as their Official Apparel Partner for 2017,” says Brand Director Mark Mccann.
“They represent one of the youngest and most exciting teams in Formula One today as they continue to take on the established players in this extremely competitive sport.
“We believe both brands appeal to a similar young audience and it’s been a real pleasure to dress the team members in our collection.
“We look forward to an exciting year working together and the opportunity to celebrate Sahara Force India’s continued success story.”
GALLERY: F1 drivers’ wives and girlfriends
Keep up to date with all the F1 news via Facebook and Twitter