Let’s hear it for the beauty boys. Maybelline is the latest beauty brand to welcome its first-ever male ambassador. Manny Gutierrez aka @mannymua733, who’s known by his 3 million Instagram followers and 2 million YouTube subscribers for his makeup looks and tutorials that are the definition of all things glam, is the face of the campaign for Maybelline’s new Big Shot Colossal Mascara.

The social media star makes his Maybelline debut alongside fellow blogger Shayla Mitchell aka @makeupshayla, and sweepstakes winner Jackie Flowers in a series of videos. “Honestly I couldn’t be more honored [or] thrilled!,” Gutierrez said of his new gig on Instagram.

RELATED: Top 5 Male Beauty Bloggers to Follow in 2017

Beauty is for everyone, so it’s about time male beauty bloggers are getting equal recognition for their skills. In October, social media star Charles James was announced as the first male CoverGirl, and we’re willing to bet we’ll see more brands take on partnerships that make beauty an equal opportunity. (And we’ll continue giving them virtual high fives.)

If you’ve been sleeping on following Manny’s social media channels, behold some of his best makeup looks below courtesy of his Instagram.

 

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