Beto O’Rourke, the former Texas congressman whose 2018 Senate bid against Sen. Ted CruzRafael (Ted) Edward CruzSenate advances public lands bill in late-night vote The Hill’s Morning Report – Trump’s public standing sags after Floyd protests GOP senators introduce resolution opposing calls to defund the police MORE (R-Texas) lifted his national profile, has jumped into the 2020 presidential race.

“The only way for us to live up to the promise of America is to give it our all and to give it for all of us,” he said in a video announcing his candidacy early Thursday.

ADVERTISEMENT“This is a defining moment of truth for this country and every single one of us,” he added, touching on health care, immigration, criminal justice reform and climate change.

O’Rourke also vowed a “positive campaign” that “seeks to bring out the very best from every single one of us, that seeks to unite a very divided country.”

O’Rourke strongly hinted at a desire to pursue a presidential run in a Vanity Fair profile published Wednesday.

“You can probably tell that I want to run,” he told Vanity Fair. “I do. I think I’d be good at it.”

He is expected to hold multiple campaign events over the next several days in Iowa.

The El Paso Democrat’s entrance into the race adds a rising political star to the increasingly crowded field of Democratic hopefuls. He joins the likes of Sens. Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (Mass.), Kamala HarrisKamala Devi HarrisRand Paul introduces bill to end no-knock warrants The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook McEnany says Juneteenth is a very ‘meaningful’ day to Trump MORE (Calif.) and Cory BookerCory Anthony BookerRand Paul introduces bill to end no-knock warrants Black lawmakers unveil bill to remove Confederate statues from Capitol Harris grapples with defund the police movement amid veep talk MORE (N.J.), among others, in seeking the party’s 2020 presidential nomination.

O’Rourke garnered star power last year during his high-profile challenge to Cruz. His social media presence and immense fundraising power lifted him from a little-known three-term congressman to a Democratic rockstar with a following that stretched well beyond Texas.

While he ultimately lost to Cruz in November, O’Rourke managed to come within less than 3 points of a win in Texas, a state with a reputation as a Republican stronghold. Voters in the Lone Star State haven’t elected a Democrat to the Senate in roughly three decades.

Unlike other presidential candidates who had mulled White House bids for months or even years before announcing their campaigns, O’Rourke only began being floated as a possible presidential contender after losing his Senate race against Cruz in November.

After weeks of dwindling media attention and questions about whether his political stock had fallen, he turbocharged speculation of a 2020 run when he led a march in El Paso in early February at the same time President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE held a campaign rally there.

It was a clear indication by O’Rourke that he had no intention of going away after months of waffling on whether to undertake a White House run.

He first fueled speculation of a 2020 campaign when he met privately with former President Obama in November.

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But he also did little in the weeks and months that followed to suggest that a presidential run was imminent, often keeping his distance from discussions about campaign planning and organizing.

He told Politico in January that a 2020 decision could “potentially” be months away. But in a subsequent interview with Oprah Winfrey in February, he said that he planned to make a decision by the end of the month.

Meanwhile, supporters rallied around the possibility of a presidential run by O’Rourke, leading to the emergence of several campaigns seeking to draft the former congressman into the 2020 contest.

One of those groups, Draft Beto, set out to raise $1 million for O’Rourke and even sought to put together email lists that could be passed off to the Texas Democrat in the event that he launched a White House campaign.

“It’s telling that the Democrats’ biggest star is someone whose biggest accomplishment is losing,” Republican National Committee spokesman Michael Ahrens said in a statement early Thursday. “Beto O’Rourke failed to get anything done in Congress, and with extreme policies like government-run health care and tearing down border barriers, his 2020 bid won’t be successful either.”

Updated at 7:03 a.m.

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