Super Bowl 53 airs Sunday night on CBS. Here is your minute-by-minute guide to the big game.


7 a.m., ESPN Early birds can begin the day with “SportsCenter,” featuring segments from Atlanta, where Super Bowl 2019 will take place.

10 a.m, ESPN Carolina Panthers tight end Greg Olsen is a special guest analyst on “Postseason NFL Countdown,” joining Louis Riddick, Steve Young and host Suzy Kolber at Mercedes-Benz Stadium.

11:30 a.m, CBS Adam Schein hosts “That Other Pregame Show,” along with analysts Amy Trask, London Fletcher and Brandon Tierney.

12 p.m. CBS “Road To The Super Bowl” covers nearly 100 players and coaches.

12 p.m. Nickelodeon It’s “Double Dare at the Super Bowl”! The classic game show returns for a special with NFL quarterbacks Drew Brees and Russell Wilson, and Nick stars Scarlett Spencer and Dallas Dupree Young (“Cousins for Life”).

1 p.m., CBS “Tony Goes To The Super Bowl” as CBS lead analyst Tony Romo interviews past champions Len Dawson, John Elway, Tom Brady, Ben Roethlisberger, Drew Brees, Ray Lewis and Sean Payton.

2 p.m, CBS It’s a four-hour marathon of “The Super Bowl Today,” with Los Angeles Rams and New England Patriots analysis led by James Brown, Ian Eagle, Nate Burleson, Bill Cowher, Boomer Esiason and Phil Simms. Around 3:30, the network will air part of a “Face the Nation” interview with President Trump.

2 p.m., Hallmark “Toddcat Gurley” and “Cat-son Wentz” are among the furry players taking the field at Kitten Bowl VI. Hosted by Dean Cain and Beth Stern, the show features commentary from gridiron greats Rashad Jennings and Boomer Esiason.

3 p.m., Animal Planet As if the adorable, adoptable dogs — #TeamRuff and #TeamFluff —aren’t enough, the 15th annual Puppy Bowl also features Shirley the sloth as a referee and cheerleading baby kangaroos, porcupines and capybaras.

First Quarter

6-6:30 p.m., CBS The “Super Bowl on CBS Kick Off Show” welcomes the 13-3 Rams and 11-5 Patriots to the field, where Chloe x Halle perform “America the Beautiful,” followed byAtlanta native Gladys Knight (left) singing the National Anthem. Deaf activist Aarron Loggins will sign both tunes on behalf of the National Association of the Deaf. Finally, there’s the coin toss.

6:30 p.m., CBS Kickoff. Jim Nantz has the call. With Tony Romo on color commentary and Tracy Wolfson and Evan Washburn reporting from the sidelines.

The following ads will run this quarter:

M&Ms The candy brand has tapped Christina Applegate as a woman trying to get a backseat full of bratty M&Ms to behave — or she’ll eat them.

Bumble It’s a Super debut for the dating and friendship app. Encouraging women to make the first move, tennis star Serena Williams muses on how doing just that got her where she is today. “The Ball Is In Her Court” campaign also features the song “Soul Survivor” by Rita Ora.

Olay Playing into her scary-movie past (“I Know What You Did Last Summer,” “Scream 2”), Sarah Michelle Gellar faces off against a villain called “Killer Skin.”

Doritos Chance the Rapper teams up with the Backstreet Boys for a hip-hop version of the band’s ’90s hit “I Want it That Way.”

Hyundai Elevator operator Jason Bateman takes his passengers on a descent into different levels — jury duty, root canal — of what seems like hell. At the bottom? Car buying. Unless you have Hyundai’s “Shopper Assurance” app.

Pepsi After a diner waitress asks a Coke-ordering customer if Pepsi is OK, Steve Carrell tries to ape Lil Jon’s iconic “okaaaaay” and Cardi B’s “okurrr,” with help from the rap stars.

Bon & Viv Spiked Seltzer A pair of mermaidss pitch their boozy seltzer idea to a team of sharks in a cheeky underwater spoof of “Shark Tank.”

Turkish Airlines Ridley Scott — the man behind Apple’s famous “1984” Apple commercial, which aired during Super Bowl XVIII —directed this Istanbul-set mini film.

SimpliSafe The home security company decided to advertise after New England Patriot Rob Gronkowski’s home was robbed during last year’s Super Bowl — adding insult to the injury of his team’s loss to the Philadelphia Eagles.

Weather Tech In one of many ads that have gone to the dogs, Scout — the pooch of WeatherTech CEO David MacNeil — stars in a spot featuring the brand’s non-toxic pet bowls. The development was reportedly inspired by MacNeil having lost three pups to cancer.

Second Quarter

Yellowtail wine For this one, customers submitted video of themselves dancing and singing with family and friends.

Expensify The expense management company hired rapper 2 Chainz and actor Adam Scott for its debut Super Bowl spot.

Planters Alex Rodriguez and Mr. Peanut embark on a “Speed”-like adventure in the Nutmobile, zooming by Charlie Sheen — who quips “And people think I’m nuts.”

Pringles An Alexa-esque digital assistant is depressed it can’t taste chips.

Avocados from Mexico Actress Kristin Chenoweth pops up in this spin on a dog show.

Audi The carmaker previews its E-tron electric car.

Persil “Younger” star Peter Hermann returns as the detergent brand’s white-tuxedo-clad pitchman, The Professional.

Toyota A spot for the RAV4 SUV highlights female football player Antoinette “Toni” Harris.

Mercedes-Benz Ludacris promotes the new A-Class, which has a voice-activated control center.


Around 8 p.m. Rihanna and Pink reportedly said no to this year’s half-time show, in solidarity with Colin Kaepernick’s kneeling protests. Instead,

Adam Levine  and Maroon 5 are joined by rapper Travis Scott and Atlanta hometown hero Big Boi of Outkast. One noticeable absence: Cardi B, who has the huge hit “Girls Like You” with Maroon 5 but also refused to play. Likely because of the controversy, the customary halftime-performer press conference was canceled.

Third Quarter

Devour Kraft-Heinz’s frozen food brand will air a racy spot featuring a wife dealing with a husband obsessed with “frozen-food porn.”

Kia The car company is starting a scholarship fund called Great Unknowns to help young people seek higher education. It’s also shading other brands who chose to go the celeb route rather than opt for

Bubly The sparkling-water brand has enlisted singer Michael Bublé (right) for a commercial poking fun at the similarities in their names.

Colgate Total Luke Wilson explains the dangers of “close talking” when your breath is less than minty fresh.

Verizon This one’s a tear-jerker, with first responders telling stories of saving lives against the odds. The twist: Some of the people they saved became NFL players.

Amazon The company’s Prime Video service offers a teaser of its new original series “Hanna,” set to Karen O’s cover of the Smashing Pumpkins song “Bullet with Butterfly Wings.” (See Postgame for more about the show.) Also watch out during the show for an Amazon ad featuring Harrison Ford, Forest Whitaker and the ladies of “Broad City” testing out (disastrous) new Alexa technologies.

Fourth Quarter

Microsoft The tech company spotlights its Xbox Adaptive Controller, a product designed to meet the needs of gamers with limited mobility, with incredible scenes of video-game-loving kids.

Burger King The silent King mascot is back, in a mysterious Whopper-centric ad for the fast-food company, which is advertising in its first Super Bowl in 13 years.


Around 10 p.m., CBS The Lombardi Trophy is presented.

Around 10:30 p.m., CBS The coveted post-game time slot goes to the premiere of “The World’s Best,” a talent show hosted by James Corden and judged by RuPaul, Faith Hill and Drew Barrymore. Contestants compete for a $1 million prize.

10:30 p.m., ESPN Catch post-game highlights on “NFLPrimeTime.”

After the game, Amazon Prime Video Catch a sneak preview of the streamer’s series “Hanna,” starring Joel Kinnaman and Esme Creed-Miles and based on the 2011 Saoirse Ronan film of the same name.

11:35 p.m., CBS Stephen Colbert welcomes Conan O’Brien, James Taylor and surprise special guests on “The Late Show.”

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